Who Uses AI, and Who Trusts It? — How Different Generations Approach AI
There is a widespread stereotype that young people are quick to embrace almost every new technology: they grew up with
There is a widespread stereotype that young people are quick to embrace almost every new technology: they grew up with
The EU AI Act is the European Union’s regulation on artificial intelligence, which establishes a risk-based framework for the development
One of the current buzzwords in communications is “AI visibility” (okay, it’s not one word, but let’s not worry about
In recent months, the communications profession has been gripped by AI visibility fever. How should we build our corporate website
Short answer: According to joint research by Worldcom PR Group and Semrush (June 2026), AI assistants (ChatGPT Search, Gemini, Google
How does teaching Generation Z at university call for different pedagogical approaches? What impact is artificial intelligence having on university
This is a very interesting era for PR professionals. AI turns our profession upside down; younger generations enter the job
How is AI transforming traditional storytelling? What are the potential dangers of overusing artificial intelligence from a storytelling perspective? What
How does Gen Z consume financial and economic news? How should companies communicate with younger audiences, and what should they
