There was a time when almost every Hungarian household had a dedicated drawer for plastic bags, with the most treasured ones carefully saved for “special occasions.” Today, reusable tote bags are slowly taking their place—not necessarily because everyone suddenly became environmentally conscious, but because our everyday habits have gradually changed. Real behavioural change takes time.
To celebrate the Year of Hungarian Songwriting, Artisjus brought the history of Hungarian songs to the streets of Budapest through a thematic press walk. The programme transformed a music history publication into a shared cultural experience that continues to engage new audiences today.
We conducted a communication-driven research study among the readers of Portfolio.hu (a leading business news portal) to assess how prepared domestic market players are for the rapid advance of AI—in terms of expertise, strategic planning, and investment readiness.
Eurowag is one of Europe’s leading toll, digital and financial service providers, helping make the road transport sector simpler and more efficient.
How can you strengthen the employer branding activities of an international organization? How can you make young talents love Worldcom?
Giacomo Pedranzini created the HonestFood concept (which has since evolved into an association). It places a strong emphasis on human health, the protection of nature and the environment—including animal welfare—and ensures fairness for every participant in the production chain. To spark professional dialogue, we organized a roundtable discussion open to the press and invited industry experts.
Artisjus’s 2024 campaign aimed to put songwriters in the spotlight and raise awareness of Songwriters’ Day. Twelve songwriters returned to their former schools, where they gave special mini-concerts—the events took place in locations ranging from classrooms to auditoriums. The series was accompanied by a nationwide PR and media campaign, resulting in the participation of nearly 1,900 students, more than 130 articles, and 1.38 million online views.
With the change, KOMETA wanted to highlight a lifestyle defined by Italian zest for life: enjoying life, enjoying food, valuing time spent together — all closely linked to movement, quality food, self-care, and being close to nature. Before launching the TV campaign, we wanted to lay the groundwork with a PR and press communication campaign.
We set up an AI-based automated process to produce and send large volumes of personalised Christmas greetings.
