ARTISJUS: Songwriters vs. AI Experiment – The Songwriter Comes First (2023)
THE CHALLENGE When we hear a song, we usually see the performer on stage, and online, it’s their name that
THE CHALLENGE When we hear a song, we usually see the performer on stage, and online, it’s their name that
Giacomo Pedranzini, Managing Director of KOMETA, the creator of the HonestFood initiative, wanted to draw the attention of Hungarians to the fact that the average life expectancy at birth in Hungary is significantly lower than the European Union average. One of HonestFood’s aims is to help us live as long and healthy a life as possible.
How do you communicate about a group who are invisible to the general public? Introducing our “Songs give strength” campaign.
One element of the complex programme, planned over several years, is a school competition in which teams of students showcase their profession.
The communication challenge for meat processing companies is that many people associate a healthy lifestyle with a meat-free diet.
The benefits of BWT products were highlighted in the context of a plastic-free July: no need for more mineral water bottles, filtered water from the jug or tap.
The main challenge was to direct members of the potential target group to the FANUC communication platform. We present the solution.
What can a company do if it wants to appear in the lifestyle media, but has only financial and economic information, or news of interest to the trade media?
THE CHALLENGE Kifli.hu, a Czech-owned online grocery store, entered the Hungarian market in January 2020. In addition to informing the
