IdeaBank

Pharma Is a Sensitive Issue

Pharma & heatlthcare is a very sensitive sector. We’ve talked to pharma communication expert Serge Beckers, chairman of Worldcom Healthcare Practice Group.

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Connected technologies

Rhodri Harries Managing Director of London based consumer electronics specialist communication agency Kaizo gives us valuable insight.

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Is Tyrion Lannister really a Targaryen?

Super Bowl – When advertising becomes the media content. Super Bowl is not just a big (or THE BIG) American sporting event of the year but it is an annual audio-visual advertising orgy too. According to television ratings companies a significant segment of the audience tunes into the Super Bowl solely to view commercials.

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