IdeaBank

Planned behavior

How Behavior Design principles can be applied in everyday campaign planning? We asked US communication professional Roger Hurni who manages his own company Off Madison Ave and currently leads Worldcom PR Group.

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How to use Wikipedia in corporate communication?

Wikipedia became the number one online encyclopedia and reference point several years ago. Some companies have realized the communication potential of this channel, however not all of them can avoid pitfalls. We asked acknowledged US Wikipedia expert William Beutler, CEO of digital agency Beutler Ink.

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Employee engagement in COVID-19 Pandemic

COVID-19 pandemic created an unprecedented situation and a gloomy picture of the global economy all over the world. It is very hard to keep the level employee engagement when so many other things are at stake. Seasoned PR professional and employee engagement guru Crispin Manners answered IdeaBank’s questions.

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Communication for logistics companies

Logistics companies easily could find themselves in the crosshairs of the communication of environmental organizations. We have talked about the major challanges of communication for logistics companies with Chris Lawrence, managing director of JBP Associates.

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Pharma Is a Sensitive Issue

Pharma & heatlthcare is a very sensitive sector. We’ve talked to pharma communication expert Serge Beckers, chairman of Worldcom Healthcare Practice Group.

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