IdeaBank

How was 2021

At the beginning of each year, we ask our clients to give us formal feedback. They appreciate our expertise, our availability and our punctuality.

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Planned behavior

How Behavior Design principles can be applied in everyday campaign planning? We asked US communication professional Roger Hurni who manages his own company Off Madison Ave and currently leads Worldcom PR Group.

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How to use Wikipedia in corporate communication?

Wikipedia became the number one online encyclopedia and reference point several years ago. Some companies have realized the communication potential of this channel, however not all of them can avoid pitfalls. We asked acknowledged US Wikipedia expert William Beutler, CEO of digital agency Beutler Ink.

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