IdeaBank

Success Stories and Exceptional Professional

Why is it good for us Hungarian PR people that a Hungarian professional is the new head of the ICCO? What are his plans after the appointment and when will he be satisfied with the results? András Sztaniszláv, the newly appointed interim CEO of ICCO, answered IdeaBank’s questions.

More

Note from Dubai: press trip can be an effective PR tool

Is it worth it for a production to travel 7 journalists plus a PR representative for several days to Dubai to see the production of The Little Prince at the opera house, which will later come to our country, and wouldn’t it be easier to buy platforms in addition to the free PR campaign? We found out!

More

The biggest challenges for PR in 2024

We asked Natasa Pavlovic Bujas, the recently nominated President of IPRA (International Public Relations Association), about her new position and the challenges for the PR profession in 2024, the main characteristics of PR communication in the Central and Eastern European region, and ethical concerns related to the PR as a profession

More

War next door 2.

IdeaBank has asked a few PR agency professionals in neighboring countries about the effect of current war situation in their markets. Ewelina Wojtysiak-Sowa, Client Service Director of award winning Polish agency Made in PR answered our questions.

More

Palletways Challenges

Coronavirus, Brexit, war in Ukraine – some of the major recent challenges affecting the logistics industry. How can the UK-based European logistics network, Palletways cope with them?

More

How was 2021

At the beginning of each year, we ask our clients to give us formal feedback. They appreciate our expertise, our availability and our punctuality.

More