Hungary: how to communicate effectively
The article helps companies in planning and managing their communication activities in the Hungarian market
The article helps companies in planning and managing their communication activities in the Hungarian market
There are fixed dates in the life of agencies. For Próbakő, this is the organisation of the Youth Meeting, an international event of the Worldcom PR Group, with the following parameters: 3 days in May, about 30 PR professionals (typically under 30 years old and with less than 3 years of experience). Youth Meeting 2024 referral.
It is almost a truism that we live in a visual age. We take and post pictures of every moment of our lives, watch videos or even look at funny gifs and other animations. Media products are also becoming more visual: newspapers and news portals are getting bigger and more colourful. This affects the expectations of journalists and therefore the work of PR professionals. Do journalists use corporate illustrations? What is the easiest format to use in an article? What makes a good infographic? These are some of the questions we sought to answer in Probako’s research with journalists.
Why is it good for us Hungarian PR people that a Hungarian professional is the new head of the ICCO? What are his plans after the appointment and when will he be satisfied with the results? András Sztaniszláv, the newly appointed interim CEO of ICCO, answered IdeaBank’s questions.
Is it worth it for a production to travel 7 journalists plus a PR representative for several days to Dubai to see the production of The Little Prince at the opera house, which will later come to our country, and wouldn’t it be easier to buy platforms in addition to the free PR campaign? We found out!
We asked Natasa Pavlovic Bujas, the recently nominated President of IPRA (International Public Relations Association), about her new position and the challenges for the PR profession in 2024, the main characteristics of PR communication in the Central and Eastern European region, and ethical concerns related to the PR as a profession
Where did HUPRA, the leading organization of the HUngarian PR profession come from and in what direction is it developing? We asked re-elected chairman, András Sztaniszláv about his plans for the next two years.
IdeaBank has asked a few PR agency professionals in neighboring countries about the effect of current war situation in their markets. Ewelina Wojtysiak-Sowa, Client Service Director of award winning Polish agency Made in PR answered our questions.
Coronavirus, Brexit, war in Ukraine – some of the major recent challenges affecting the logistics industry. How can the UK-based European logistics network, Palletways cope with them?
