History Marketing – Where the Past Fuels the Future
A company’s history can be a powerful strategic tool in the hands of communicators, if used correctly. How is an
A company’s history can be a powerful strategic tool in the hands of communicators, if used correctly. How is an
In the interview with Attila Bátorfy, the increasing importance of data visualisation and the causes and dangers of misleading data presentation are discussed. A reading list is also provided at the end of the article.
Everybodytalks about the disruptive energy of artificial intelligence-based applications in the communication industry. Nobody can forsee the future in details but we can feel that this is a time of significant changes. We try to look into what lies ahead of us with renowned international AI strategist, writer and keynote speaker, Antal de Waij.
How media industry and content creation could survive in the shadow of AI? How do Dutch media companies manage transparency and other ethical issues related to the usage of AI? Rick Thomson of ADR NieuwsMedia answered IdeaBank’s questions in Rotterdam.
The article helps companies in planning and managing their communication activities in the Hungarian market
There are fixed dates in the life of agencies. For Próbakő, this is the organisation of the Youth Meeting, an international event of the Worldcom PR Group, with the following parameters: 3 days in May, about 30 PR professionals (typically under 30 years old and with less than 3 years of experience). Youth Meeting 2024 referral.
It is almost a truism that we live in a visual age. We take and post pictures of every moment of our lives, watch videos or even look at funny gifs and other animations. Media products are also becoming more visual: newspapers and news portals are getting bigger and more colourful. This affects the expectations of journalists and therefore the work of PR professionals. Do journalists use corporate illustrations? What is the easiest format to use in an article? What makes a good infographic? These are some of the questions we sought to answer in Probako’s research with journalists.
Why is it good for us Hungarian PR people that a Hungarian professional is the new head of the ICCO? What are his plans after the appointment and when will he be satisfied with the results? András Sztaniszláv, the newly appointed interim CEO of ICCO, answered IdeaBank’s questions.
Is it worth it for a production to travel 7 journalists plus a PR representative for several days to Dubai to see the production of The Little Prince at the opera house, which will later come to our country, and wouldn’t it be easier to buy platforms in addition to the free PR campaign? We found out!
