About us

Who are we?

The boundless nature of human imagination—and the stories it creates—is eternal. Whether a story is written with a pencil, typed in a word processor, or crafted with the help of artificial intelligence is secondary. What truly matters is that storytelling drives the world forward: it inspires people, supports causes, and builds brands.

At PRBK, we tell stories. Through storytelling, we support our local and international clients in entering markets, growing, or navigating challenging situations. We are experts in public relations, social media, digital communication, and content marketing. We build brands through stories.

Our team

András R. Nagy

Managing Director, Founder
He is the owner and managing director of PRBK, a board member of the Worldcom PR Group EMEA, and a member of the Ethics Committee of the Hungarian Public Relations Association (MPRSZ). With over 25 years of professional experience in communications, he is a regular speaker at both national and international industry conferences and events.

In his free time, he disappears into the Bermuda Triangle of hiking with family and friends, baking sweets, and practicing tai chi.

Edit Fülöp

Senior adviser
She has over 25 years of professional experience in communications, having worked at PR and advertising agencies, with a brief detour to the corporate side—just long enough to confirm that it's the fast pace of agency life that truly excites her.

At home, two teenagers, two dogs, and a cat make sure there's never a dull moment. And when no one needs anything from her, she enjoys dipping her feet in Lake Balaton, searching for the best pistachio ice cream in the country, wandering through flea markets and garage sales, and writing regular book recommendations for her friends.

Szeréna Szabó

Senior adviser
She has been working with the PRBK team for over 10 years, focusing primarily on B2B communications, strategic consulting, and executive positioning for clients in the financial, logistics, and technology sectors.

In her limited free time, she channels her creativity as a graphic designer or can be found rinkside, supporting the development of the next generation of hockey players.

Zsófi Pálffy-Bernáth

Senior adviser
Although she loved numbers so much that it once seemed the world of finance might win her over, her passion for reading and writing proved stronger. She started working at a PR agency as an intern nearly 20 years ago alongside journalism, and quickly fell in love with the pace and variety of agency life—so much so that she couldn't imagine being anything other than a PR professional.

In her free time, she enjoys reading, asking questions, listening, answering, taking walks, or planning her next trip.

Klára Fanni Tóth

Consultant
Her life has always been deeply intertwined with culture, so it’s no surprise that after a season working in theater management at the start of her career, she joined the PRBK team during the launch of the very first integrated campaign for Songwriters’ Day. She’s been handling communications for the initiative ever since—though she’s gone from assistant to consultant and project manager along the way. Over the past seven years, she’s gained experience not only in the cultural and music sectors, but also in projects involving technology, logistics, finance, and nonprofit organizations.

In her free time, when she’s not immersed in exciting cultural events, she’s a devoted plant mama tending to her beloved greenery.

Zsófi Szabó

PR assistant
She joined the PRBK team as a PR assistant. As a recent graduate, she is determined to build her career in communications, open to professional challenges, and passionate about playing an active role in both creative and strategic work. She believes that creativity and intentional growth go hand in hand.

When she’s not working on communication projects, you’ll likely find her surrounded by the scent of spices—she loves experimenting with new flavors in the kitchen. Hiking and working out are not only ways for her to unwind, but also sources of inspiration—a good trek often brings a fresh wave of creative ideas.

Gábor R. Nagy

Event organiser
A partner of PRBK event management. Has been working on planning and implementing events for more than 15 years. References include all types and sizes of events from small press events to indoor or outdoor installations, nationwide road shows, and factory opening ceremonies with several hundred attendees.

In their free time, they enjoy spending time by the water with a fishing rod in hand.

Márton Mucsi

Digital media expert
bemutatkozás...

Bianka Haluslager-Volenszki

Financial assistant
Has been assisting the agency as a financial assistant for 2 years. Before PRBK, spent years in various restaurant backoffice positions. Speaks German and English.

Mother of two children, loves animals and dancing. Her passion is interior design, she enjoys baking, and for a long time flirted with the profession of pastry chef.

Attila Kereszturi

Finance Manager
bemutatkozás...
2003
PRBK is founded

Initially, the agency specialized primarily in media relations; later, its service portfolio expanded rapidly to include digital and social media communication, content creation, and more recently, services related to artificial intelligence.

2003
Reklámvilág Radio Show

The iconic talk radio show Reklámvilág, a weekly marketing and communications magazine, launches on radiocafe 98.6 under the professional direction and editorial leadership of the PRBK team. Later on, the show was also hosted by PRBK’s then-leaders, Csaba Gosztonyi and András R. Nagy.

As the first radio magazine of its kind aimed at a general audience in Hungary, it quickly gained popularity and remained on air until the radio station ceased operations in 2011.

In addition to leading voices from the Hungarian communications industry, the show featured international advertising legends such as Dan Wieden—creator of iconic Nike ads—multiple Cannes Lions winner David Droga, and Trevor Beattie, known for leading Tony Blair’s election ad campaigns.

2003
Reklámvilág Radio Show
2005
first international project

The company’s first international client was SES Astra, a satellite service provider headquartered in Luxembourg. The company worked with the PRBK team for 15 years, until 2020, making it the agency’s longest-standing client partnership to date.

2004
First International Industry Award

The company’s first international industry award was a Golden Drum, earned for a Central European media campaign designed and executed for Viasat History, which ran across four countries.

2009
First International Industry Award
2011
Worldcom Youth Meeting in Budapest

The first Worldcom Youth Meeting is held in Budapest. Designed for professionals under 30 within the Worldcom agency network, the event has since become one of the Worldcom PR Group’s most successful programs. Over the past decade, nearly 300 young PR professionals from across Europe have participated

In recent years, the program has expanded to include virtual editions, allowing young talents from all regions of the global network to join.

2016
Worldcom PR Group – Leadership Role

PRBK’s owner and managing director, András R. Nagy, is elected President of the Worldcom PR Group’s EMEA region for a two-year term.

2016
Worldcom PR Group – Leadership Role
2023
Inspiring Leader Award

Owner and managing director András R. Nagy receives the Inspiring Leader award from the UK-based organization Inspiring Workplaces.

2024
CMS IV Accreditation

PRBK becomes the first agency in Hungary to earn the prestigious CMS IV accreditation from ICCO, the international communications organization.

2024
CMS IV Accreditation
2024
Top 50 PR Leaders List

András R. Nagy is featured on Marketing & Média magazine’s Top 50 PR Leaders list.

2025
Apex List – 7th Place

Based on the previous year’s performance, PRBK ranks 7th on the Apex TOP 10 list of the most awarded PR agencies.

2025
Apex List – 7th Place
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professional prizes
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Our clients

Our Awards

Our clients

Our awards

we ❤️ Worldcom PR Group

PRBK has been an active member of the Worldcom PR Group for 15 years—a global network of locally owned communications agencies. The Worldcom international team includes over 2,000 communications professionals working across 115 cities in 49 countries on 6 continents.

Partner agencies worldwide

The Worldcom PR Group has a presence in the following cities:

New York
London
Tokyo
Paris
Los Angeles
Chicago
Budapest
Madrid
Barcelona
Singapore
Bangkok
Dubai
Boston
Toronto
Mexico City
San Francisco
Seattle
Washington
Miami
Baltimore
San Vicente
Farmington Hills
Frankfurt
Crozet
Milan
Montreal
Marblehead
Jakarta
Atlanta
Oslo
Parsippany
New Orleans
Cleveland
Tegucigalpa
Deerfield
Zurich
Bogotá
Évora
Munich
Brussels
Salt Lake City
Sofia
San Antonio
Houston
Denver
Hoboken
Santiago
Vienna
Quito
Rochester
Helsinki
Johannesburg
San Diego
Tempe
Istanbul
Minneapolis
Kansas City
Stockholm
Brisbane
São Paulo
Prague
Bakersfield
Copenhagen
Lima
Greensboro
Charlotte
Raleigh
Meadow Lands
Tallahassee
Krakow
Cork
St. Louis
Honolulu
Nairobi
Casablanca
Kuala Lumpur
Ho Chi Minh City
Seoul
Plymouth Meeting
Arnhem

Testimonials

Their professionalism and knowledge of the Hungarian market, with their grasp of our business, make them an essential asset for our communications efforts.
Daniela Chovankova, Kiwi.com, Media Relations Manager
Próbakő supports Eurowag's domestic press communications as a proactive and collaborative partner. I find their work reliable, professional, and flexible. Their strategic consulting, journalist connections, and expertise in domestic brand building create significant value for us.
Noémi Csonka, Eurowag, marketing manager
The team is extremely approachable, friendly and professional.
Stephanie Henwood, Group Digital Marketing Manager – Palletways Group Ltd
Working with PRBK is always a pleasure; we can rely on their highest level of professionalism and availability. Throughout our collaboration with PRBK, we have enjoyed—and continue to enjoy—numerous successful media appearances. We can always count on them.
Omar Balducci, Commercial Director for Central and Eastern Europe at the Lucart Group
Working with the PRBK team is a true pleasure for us! In addition to their client-focused and flexible approach, they are also a highly creative team that supports us in achieving our communication goals and bringing our ideas to life.
Tamás Fülöp, Regional Director at SPI / FilmBox
PRBK has been supporting our work for quite some time now. Initially, we collaborated as a PR agency, but by now, many of our creative campaigns are run through them—absolutely successfully. Their flexible attitude and smooth workflow greatly contribute to helping us achieve our goals efficiently.
Bianka Garai-Nagy, Marketing Communications Specialist, Panasonic
“It’s a beautiful challenge to win from here!” – we thought two years ago when we began to consciously organize, shape, and develop Artisjus’ communications. Communicating in such a situation requires much more consideration and sensitivity from the communicator than it would for a widely beloved brand. PRBK brought exactly this delicate yet determined approach to the work, providing invaluable strategic and professional support during the most challenging moments of developing our communications.
Péter Benjámin Tóth, Director of Strategy and Communications at Artisjus
PRBK has been supporting our professional organization with press work for some time now, and recently they have also proven their expertise during our employer branding campaign. Thanks to the PRBK team, we approached the task of informing and engaging high school students in vocational education with great enthusiasm and professionalism.
József Schmidt, Operations Director at Future FM