SPI International proceeds with the scheduled audiovisual rebranding of its channels. Starting in August, the global media company will introduce a new graphics package for its FilmBox Premium channel in all territories where the channel is available.
SPI/FilmBox had revealed recently that its flagship FilmBox channels would adopt a new graphics package, starting with a pilot launch in the Czech Republic and Slovakia in April, followed by other territories in July. A month later, the company is ready to roll-out the new graphics package for its premium movie channel, FilmBox Premium, in all territories where the channel is available.
“In line with our objective of always providing our clients with the ultimate entertainment experience, we are pleased to announce that as of August 1st, our FilmBox Premium channels will be utilizing a new, state-of-the art graphics package in their feeds,” said Haymi Behar, Chief Marketing Officer at SPI International. “This transition reflects our unwavering commitment to delivering the highest quality services and products, and the new graphics package aims to enhance user experience by bringing together elements that are familiar and practical,” added Behar.
FilmBox Premium is SPI/FilmBox’s flagship premium movie channel and broadcasts the hottest blockbusters, award-winning world cinema movies, and famous Hollywood features with the most popular stars. The channel currently has almost 5 million subscribers worldwide in multiple countries located in Central and Eastern Europe, and continues to increase its footprint across the globe through new channel distribution deals.
